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Two Brilliant Ideas for Real Estate Agents

Some of my best ideas come to me when I'm sleeping. They pop into my dreams. Which means some of my very best ideas are probably lurking in my subconscious. It beats having your best ideas come to you when you're, oh, say, like Dudley Moore in that 1981 movie Arthur. His best ideas came to him when he was drunk. Probably because he was rarely sober. If you've never seen Arthur, you're in for a treat.

A few nights ago I had a dream that I was holding an open house for that adorable family on Showtime's Shameless. They live in this two-story wreck in south Chicago. I gathered the kids around me and assigned each one of them a room. When visitors came through the open house, the job of each kid was to stand in their appointed room and talk about the benefits of that room.

We rehearsed. Like a broken record, over and over. That's a brilliant idea, people. Who better to sell a home than the people who actually live in it? Sell the benefits, not the features. The sun comes up in the morning through that window, so I don't need an alarm clock.

Last night, though, I dreamed up a new wallpaper. You know how wallpaper has gone out of fashion? Well, I've got news for you, it's coming back. Only edgier and with a bit more bite. My new wallpaper idea is to take the sections of your city's free entertainment newspaper -- the part with all the bands -- neatly trim the edges, apply wallpaper paste and slap it up there. How cool is that? That idea is worth millions.

Of course, with wallpaper, the pattern repeats. The unique thing about this phenomenal idea is the pattern does not repeat until maybe you get to last week's paper or the week before that. But the pattern doesn't have to repeat. You can write your own rules. And it's free. Doesn't cost ya a penny.

Back when I was a kid in my 40's, I used to swipe posters from the halls of local venues and hang them on my living room wall. Now, I wish I had saved those posters because those fun days are gone; I can't make myself stay up that late anymore. But this is the next best thing. Every kid in America will be clamoring for this rock-band wallpaper.

Well, I ran out of room today. Tomorrow I will tell you about my new East Sacramento listing. It's not even a short sale, if you can believe that. It's a regular sale, an updated duplex over by Trader Joe's for less than $300,000.

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Certified HAFA Specialistelizabeth weintraub

 

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Elizabeth Weintraub is an author, home buying expert for About.com, a Land Park resident, and a veteran real estate agent who specializes in older, classic homes in Land Park, Curtis Park, Midtown and East Sacramento, as well as tract homes in Elk Grove, Natomas, Roseville and Lincoln. Weintraub is also a Sacramento Short Sale agent who lists and successfully sells short sales throughout the four-county Sacramento area with an emphasis on Elk Grove. Call Elizabeth Weintraub at 916.233.6759. Put 40 years of real estate experience to work for you. Broker-Associate at Lyon Real Estate. BRE License # 00697006.

The Short Sale Savior, by Elizabeth Weintraub, available with free shipping.

Photo: Unless otherwise noted in this blog, the photo is copyrighted by Big Stock Photo and used with permission.The views expressed herein are Weintraub's personal views and do not reflect the views of Lyon Real Estate. Disclaimer: If this post contains a listing, information is deemed reliable as of the date it was written. After that date, the listing may be sold, listed by another brokerage, canceled, pending or taken temporarily off the market, and the price could change without notice; it could blow up, explode or vanish. To find out the present status of any listing, please go to elizabethweintraub.com.

Two Brilliant Ideas for Real Estate Agents
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Some of my best ideas come to me when I'm sleeping. They pop into my dreams. Which means some of my very best ideas are probably lurking in my subconscious. It beats having your best ideas come to you when you're, oh, say, like Dudley Moore in that… more