The Cluetrain Manifesto is a must read. You can read the original book for free on-line here. If you want to buy the book because you like having them around to finger pages while settled into a comfy spot, you can get it on-line at Amazon.com here:
http://www.amazon.com/Cluetrain-Manifesto-Christopher-Locke/dp/0738202444
There are audio-book and CD options as well. Language: English (ISBN-10: 0738202444 and ISBN-13: 978-0738202440).
It's an oldie but goodie from the year 2000. What I found interesting is what they got right and what they missed the mark on regarding how the Internet was going to flip business practices on its ear. Sometimes yesterday's science fiction turns into today's truth. Remember Star Trek inspiring cell phones, CDs and DVDs, etc?
Here's a sample to flip your interest: Markets Are Conversations...
If chapter four doesn't make you want to read more, then MY BAD - ignore this blog post and keep doing business as usual (LOL). ;-)
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Thanks for the online link. I have been wanting to read this for awhile. Now I can for FREE.
Missy, glad the link was useful for you. It's a very good book. :-)